The SAM Healthcheck
Whatever stage you are in implementing Strategic Account Management in your business, the Mosaic SAM Healthcheck will help you identify your performance against world-class standards.
We use a unique 12-point check to comprehensively evaluate your SAM capability from every angle. We use Mosaic’s extensive experience and understanding of world-class SAM to deliver a rigorous assessment of the gaps and key challenges that you need to focus on in the future.
The exercise can be completed quickly and the results are invaluable in making sure you invest wisely in the right areas at the right time.
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The SAM Simulator
Over 30 years of experience has shown us that strategic account managers are poor at exploiting the full potential of supplier-customer relationships. They often do not understand the account sufficiently and misread the relationship. They are not innovating enough, are poor at developing value propositions that matter to the customer, do not understand their competitors’ strategies and therefore create and implement poor account strategies. In essence, they often do not think strategically.
Mosaic’s unique SAM Simulator puts “Strategic” into Strategic Account Management. It is the basis for software-supported training where teams compete against each other for an account’s business. To win, you must have the best customer insight, develop the best relationship strategy and respond best to your competitors’ reactions.
The SAM Simulator improves performance by learning and practicing the key SAM concepts in a safe environment.
It can even help organisations develop and test real strategies that can be used with greater confidence against real competitors.
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