A sample of the papers and workshops presented by Mosaic:

• How Well do you Understand Your Customer?
  Best Practice Meeting co-presented with Royal Mail, London, Nov 2007
• Starting GAM at Parker : From Local Tactical Selling to Global Strategic Relationships
  Pan-European Conference on Strategic Account Management, Paris, Feb 2007
• The Relationship Clinic: Strategies for Dealing with Procurement
  Pan-European Conference on Strategic Account Management, Paris, Feb 2006
• Adapting to the Changing Landscape of Procurement
  41st Annual Global Conference on Strategic Account Management, Dallas, May 2005
• (i) Understanding how Customers Think and Behave and
  (ii) From Strategy to Implementation: The Realities of a SAM Initiative
  Pan-European Conference on Strategic Account Management, Nice, France, Mar 2004
• Strategic Account Selection: the Cornerstone to SAM Success
  38th & 39th Annual Global Conference on Strategic Account Management, Orlando, May 2002 & May 2003
• Understanding Competencies for Various Roles in a SAM Programme
  2nd European Conference on Strategic Account Management, Amsterdam, Nov 2001
• Using e-Business to Create Value with Strategic Customers
  5th Int’l Symposium on Selling and Major Account Management, Southampton, July 2001
• Selling Services
  37th Annual Conference on Strategic Account Management, Orlando, May 2001
• “Suppliers are from Mars, Customers are from Venus”
  B2B Relationship Management , London, April 2001
• Developing the Strategic Account Manager
  4th Int’l Symposium on Selling and Major Account Management, Southampton, July 2000
• Developing the Strategic Account Manager
  3rd Annual International KAM Conference, Barcelona, March 2000
• Best Practice Key Account Selection and Segmentation
  1st European Conference on SAM, Amsterdam, Feb 2000
• Developing Key Account Managers
  3rd Int’l Symposium on Selling and Major Account Management, Southampton, July 1999
• Best Practice Account Planning & Measurement
  1st Global KAM Conference, Cranfield University, Jan 1998