Our experience is that when SAM practices are deployed, sales from the strategic accounts typically grow twice as fast as the sales from the non-strategic accounts.

But that is not all. There are significant other benefits including:

  • Deeper customer insight
  • Higher win rates
  • Higher profitability
  • More opportunities
  • New breakthrough products and services
  • Stronger, broader and more senior relationships
  • More consistent service delivery
  • Higher customer satisfaction
  • Greater alignment
  • More focus
  • Higher skills and motivation
  • More accurate sales forecasts
  • Better business plans
  • Faster time-to-market
  • Less competition
  • Less price pressure
  • Fewer commodity relationships
  • Less conflict
  • Less waste
Mosaic SRM Ltd
Minerva Mill Innovation Centre Station Road Alcester Warwickshire B49 5ET
 Astwood Design Consultancy